It all started in 2010 with a bunch of fixie enthusiasts. Since then, the Paris Chill Racing Crew has added gravel to its name and expanded to a broader embrace of Nature. With the video they put together for the Element x Planet of the Ape capsule collab, they are rising a question: what if was a solution for humans not "to blow it »?

It's all about new talents, creativity and the collective good; wherever they express themselves, in the heart of the city or in the great outdoors.

Sustainability is everywhere and everybody can contribute. For iconic outdoor designer Jeff Griffin, ​it can be as simple as re-purposing fabrics sitting in unused factories and mills: ​“We all can make better choices and embrace sustainability. The new collaboration with Griffin Studio is based on this statement. ​