2012-2022 - WE'LL INHERIT THE EARTH
It's all about unchartered territories. In the current decade, Element has kept exploring lesser-known environments to skateboarding's milieu - yet never denying its street roots. After all, the squad did win the dreaded Thrasher magazines's King of the Road extravaganza in 2017, as well as Transworld Skateboarding mag's best team award in 2013. But the Earth is vast, so we used urban landscapes as springboards to venture deeper into the world
2002-2012 - A NEW WIND ABOUT TO BLOW
From roots in the streets to future in nature. As the Element tree grew, it expanded its branches during its second decade of existence, exploring its own world and opening windows to new ones. Between 2002 and 2012, the company seeked fresh horizons to make it count.
1992-2002: FIRE WALK WITH ME
It all started in the underworld, back when skateboarding was in the underbelly of even the underground. Following the huge boom of the 1980s, the mega-companies and the fanfare, it all hit a wall. With classic concrete skateparks closing down en masse in California due to insurance concerns, a domino effect spread the world like wildfire, and a whole industry crumbled down. At least, an old way did.
